Marketing strategy development and implementation

Macnabs initially came to me as they had made some key changes to their business but had no sense of direction when it came to their marketing strategy. Working with the Partners and Management Team I developed a strategic marketing plan for the company, encompassing everything from competitor research and internal data capturing systems to marketing activities. I now work with them as an extension to their own team and implement the full marketing plan which includes PR, advertising, website development, social media, training, ghost writing, internal comms, digital newsletters, sponsorship, and event management.