I was tasked with raising the profile of employment lawyers and HR specialists, the Ramsay Partnership, and writing content to position them as experts in their field. They had in the past written email newsletters but there was no consistency in style, tone or even frequency and they were therefore having little engagement success. I started to produce regular articles that were issued to the press, clients and targets, and along with social media training and usage, leading to a 40% engagement rate on all communications. The strategy was then taken to the next level to target potential clients and develop the business pipeline, and look at new ways of increasing the company profile.